Executive Development Programme in IP Rights for Ad Execs
-- ViewingNowThe Executive Development Programme in IP Rights for Ad Execs is a certificate course designed to empower advertising executives with the essential skills and knowledge in Intellectual Property (IP) Rights. In an era where IP rights are increasingly critical to business success, this program is crucial for ad executives seeking career advancement.
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โข Introduction to Intellectual Property (IP) Rights
โข Importance of IP Rights in Advertising
โข Types of IP Rights: Trademarks, Copyrights, Patents, and Trade Secrets
โข Protecting Trademarks in Advertising: Selection, Clearance, and Registration
โข Copyright Law and Advertising: What Content Creators Need to Know
โข Patent Law and Advertising: Understanding the Basics
โข Trade Secrets and Advertising: How to Protect Confidential Information
โข Licensing IP Rights for Advertising: Best Practices and Common Pitfalls
โข IP Rights Enforcement in Advertising: Strategies and Tactics
โข Case Studies: Real-World Examples of IP Rights in Advertising
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