Certificate in Advertising IP: Key Principles
-- ViewingNowThe Certificate in Advertising IP: Key Principles is a comprehensive course designed to empower learners with essential knowledge in advertising intellectual property. This certification course highlights the importance of protecting and leveraging creative assets in today's dynamic marketing landscape.
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⢠Intellectual Property
⢠Types of Intellectual Property: Trademarks, Copyrights, Patents, Trade Secrets
⢠Advertising Intellectual Property: Rights, Clearances, and Infringement
⢠Protecting Advertising Ideas and Concepts
⢠Licensing and Franchising in Advertising
⢠Ownership and Assignment of Advertising Intellectual Property
⢠Infringement Claims and Defenses
⢠Intellectual Property Disputes and Resolutions
⢠Best Practices for Managing Advertising Intellectual Property
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