Certificate in Advertising IP: Key Principles
-- ViewingNowThe Certificate in Advertising IP: Key Principles is a comprehensive course designed to empower learners with essential knowledge in advertising intellectual property. This certification course highlights the importance of protecting and leveraging creative assets in today's dynamic marketing landscape.
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โข Intellectual Property
โข Types of Intellectual Property: Trademarks, Copyrights, Patents, Trade Secrets
โข Advertising Intellectual Property: Rights, Clearances, and Infringement
โข Protecting Advertising Ideas and Concepts
โข Licensing and Franchising in Advertising
โข Ownership and Assignment of Advertising Intellectual Property
โข Infringement Claims and Defenses
โข Intellectual Property Disputes and Resolutions
โข Best Practices for Managing Advertising Intellectual Property
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