Executive Development Programme in Ad Tech and Marketing Alignment
-- ViewingNowThe Executive Development Programme in Ad Tech and Marketing Alignment is a certificate course designed to bridge the gap between advertising technology and marketing strategies. This program emphasizes the importance of integrating Ad Tech solutions with marketing efforts to drive business growth and enhance customer engagement.
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⢠Executive Overview of Ad Tech & Marketing Alignment
⢠Understanding Ad Tech Ecosystem: Key Players & Technologies
⢠Programmatic Advertising: Automation & Data-Driven Strategies
⢠Cross-Channel Marketing: Integrating Ad Tech for Seamless Experiences
⢠Data Privacy & Compliance in Ad Tech: GDPR, CCPA & Beyond
⢠Measuring Ad Tech Performance: Metrics, KPIs & Attribution Models
⢠Marketing Alignment: Bridging the Gap Between Ad Tech & Martech
⢠Organizational Change Management: Transforming Your Team for Ad Tech Success
⢠AI & Machine Learning in Ad Tech: Opportunities & Challenges
⢠Future Trends in Ad Tech & Marketing Alignment
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