Executive Development Programme in Ad Tech and Marketing Alignment

Name: Executive Development Programme in Ad Tech and Marketing Alignment
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The Executive Development Programme in Ad Tech and Marketing Alignment is a certificate course designed to bridge the gap between advertising technology and marketing strategies. This program emphasizes the importance of integrating Ad Tech solutions with marketing efforts to drive business growth and enhance customer engagement.

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AboutThisCourse

In today's digital age, there is a high industry demand for professionals who can leverage Ad Tech tools to optimize marketing campaigns and deliver personalized consumer experiences. This course equips learners with essential skills in programmatic advertising, data analytics, and marketing automation, preparing them for senior roles in marketing, advertising, and digital strategy. By completing this program, learners will gain a competitive edge in the job market, demonstrate a deep understanding of Ad Tech and marketing alignment, and be able to make informed decisions on advertising technology investments. This course is ideal for marketing managers, advertising professionals, and digital strategists looking to advance their careers in the rapidly evolving Ad Tech landscape.

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CourseDetails

• Executive Overview of Ad Tech & Marketing Alignment
• Understanding Ad Tech Ecosystem: Key Players & Technologies
• Programmatic Advertising: Automation & Data-Driven Strategies
• Cross-Channel Marketing: Integrating Ad Tech for Seamless Experiences
• Data Privacy & Compliance in Ad Tech: GDPR, CCPA & Beyond
• Measuring Ad Tech Performance: Metrics, KPIs & Attribution Models
• Marketing Alignment: Bridging the Gap Between Ad Tech & Martech
• Organizational Change Management: Transforming Your Team for Ad Tech Success
• AI & Machine Learning in Ad Tech: Opportunities & Challenges
• Future Trends in Ad Tech & Marketing Alignment

CareerPath

This section highlights the Executive Development Programme in Ad Tech and Marketing Alignment, featuring a 3D pie chart that visualizes relevant statistics. The chart focuses on job market trends, salary ranges, and skill demand in the UK. Each role is concisely described, aligned with industry relevance. 1. Marketing Data Analyst: Professionals in this role focus on analyzing market data to improve advertising performance and ensure alignment with marketing objectives. 2. Ad Tech Specialist: Ad Tech Specialists are responsible for managing and optimizing advertising technology platforms, enhancing marketing efficiency and effectiveness. 3. Digital Marketing Manager: Digital Marketing Managers lead marketing campaigns and initiatives, utilizing various digital channels to reach target audiences and drive conversions. 4. Marketing Automation Specialist: Marketing Automation Specialists focus on implementing and managing marketing automation platforms, streamlining workflows and improving campaign performance. 5. Data-Driven Marketing Consultant: With a strong focus on data-driven insights, these consultants help businesses improve their marketing strategies, driving growth and maximizing ROI. The 3D pie chart is designed with a transparent background, ensuring a seamless integration into the webpage design. The chart is also responsive, adapting to various screen sizes for optimal viewing.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TECH AND MARKETING ALIGNMENT

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London School of International Business (LSIB)

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05 May 2025

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