Executive Development Programme in Strategic AR for CRM

Name: Executive Development Programme in Strategic AR for CRM
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The Executive Development Programme in Strategic Account-based Marketing (ABM) for Customer Relationship Management (CRM) is a certificate course designed to empower professionals with the skills to drive business growth. In today's competitive landscape, ABM is a critical approach to B2B marketing, focusing on key high-value accounts to deliver highly-personalized experiences.

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AboutThisCourse

This programme is essential for marketing, sales, and customer success professionals seeking to stay ahead in their careers. It provides hands-on experience in developing and implementing strategic ABM plans, aligning sales and marketing teams, and leveraging CRM platforms to manage and measure campaign success. With a strong emphasis on practical application, learners will gain the skills to drive revenue growth, improve customer engagement, and enhance brand loyalty. The course is industry-demanded, with a focus on the latest trends and best practices in ABM and CRM. By completing this programme, learners will be well-equipped to lead successful ABM initiatives and advance their careers in marketing and sales.

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CourseDetails

• Strategic Account Relationship Management (AR) for CRM: An Overview
• Understanding Customer Relationship Management (CRM) Systems
• Identifying and Segmenting Strategic Accounts
• Building and Managing Strategic Relationships
• Key Account Planning for CRM
• Leveraging Data and Analytics in Strategic AR for CRM
• Sales and Marketing Alignment in Strategic AR for CRM
• Implementing and Measuring Success in Strategic AR for CRM
• Best Practices in Strategic AR for CRM

CareerPath

Executive Development Programme in Strategic Augmented Reality (AR) for Customer Relationship Management (CRM) is designed to equip professionals with future-forward skills. The UK job market highlights the growing need for CRM experts with AR proficiency. 1. **Artificial Intelligence (AI)** – 45%: AI-driven CRM platforms streamline operations and enhance customer engagement. 2. **Customer Relationship Management** – 26%: Managing relationships is crucial in CRM. AR technology adds a new layer to customer interactions, making this skill essential. 3. **Data Analysis** – 32%: AR projects require professionals skilled in data analysis to make informed decisions and drive successful CRM outcomes. 4. **Strategic Planning** – 40%: AR for CRM requires a strategic approach to ensure alignment with business goals and customer expectations. 5. **Augmented Reality** – 18%: AR technology is increasingly sought after for CRM, making this skill valuable for professionals looking to capitalize on emerging trends.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC AR FOR CRM

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London School of International Business (LSIB)

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05 May 2025

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