Professional Certificate in Mobile App In-App Marketing

Name: Professional Certificate in Mobile App In-App Marketing
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The Professional Certificate in Mobile App In-App Marketing is a vital course for digital marketers seeking to excel in the mobile app industry. With over 218 billion mobile app downloads in 2020, there's an increasing demand for experts who can effectively market apps and engage users.

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AboutThisCourse

This certificate course equips learners with essential skills in app user engagement, in-app messaging, push notifications, and mobile analytics. It offers hands-on experience in creating and implementing effective mobile app marketing strategies, thus bridging the gap between traditional digital marketing and mobile app marketing. Upon completion, learners will be able to drive user acquisition, improve retention, and increase in-app engagement. This will not only boost their career prospects but also contribute significantly to the success of their organizations in the mobile-first world.

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CourseDetails

• Unit 1: Introduction to In-App Marketing
• Unit 2: Understanding Mobile App Analytics
• Unit 3: User Segmentation and Targeting
• Unit 4: In-App Messaging and Push Notifications
• Unit 5: In-App Advertising and Monetization Strategies
• Unit 6: App Store Optimization (ASO)
• Unit 7: In-App Feedback and User Engagement
• Unit 8: Personalization in In-App Marketing
• Unit 9: Legal and Ethical Considerations in In-App Marketing
• Unit 10: Measuring and Optimizing In-App Marketing Campaigns

CareerPath

The Professional Certificate in Mobile App In-App Marketing is a valuable credential that can help professionals improve their skills and marketability. In this section, we'll look at the job market trends, salary ranges, and skill demand for several key roles related to this field in the United Kingdom. Here's a breakdown of the roles we'll be exploring:

Mobile App Product Manager: These professionals are responsible for guiding the success of a mobile app, which includes working closely with internal teams, managing the roadmap, and iterating on app features based on user feedback and data. The average salary range in the UK is £40,000 - £70,000 per year.
Mobile App Growth Hacker: Growth hackers focus on user acquisition, activation, retention, and revenue generation. They're experts in data analysis, marketing automation, A/B testing, and conversion rate optimization. The average salary range in the UK is £30,000 - £60,000 per year.
In-App Campaign Specialist: These professionals create and manage app-specific campaigns across various channels, including push notifications, in-app messages, and email. They focus on maximizing user engagement, revenue, and ROI. The average salary range in the UK is £25,000 - £50,000 per year.
Customer Relationship Management (CRM) Analyst: CRM analysts manage customer databases, segmentation, and communication strategies to improve customer engagement, loyalty, and revenue. They're skilled in data analysis, SQL, and marketing automation platforms. The average salary range in the UK is £30,000 - £60,000 per year.
Mobile App Analytics Expert: These professionals collect, analyze, and interpret user behaviour data to optimize app performance, user engagement, and revenue. They're skilled in data analysis, visualization, and reporting tools, as well as app development frameworks. The average salary range in the UK is £35,00

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN MOBILE APP IN-APP MARKETING

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London School of International Business (LSIB)

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05 May 2025

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