Professional Certificate in Mobile App In-App Marketing
-- ViewingNowThe Professional Certificate in Mobile App In-App Marketing is a vital course for digital marketers seeking to excel in the mobile app industry. With over 218 billion mobile app downloads in 2020, there's an increasing demand for experts who can effectively market apps and engage users.
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โข Unit 1: Introduction to In-App Marketing
โข Unit 2: Understanding Mobile App Analytics
โข Unit 3: User Segmentation and Targeting
โข Unit 4: In-App Messaging and Push Notifications
โข Unit 5: In-App Advertising and Monetization Strategies
โข Unit 6: App Store Optimization (ASO)
โข Unit 7: In-App Feedback and User Engagement
โข Unit 8: Personalization in In-App Marketing
โข Unit 9: Legal and Ethical Considerations in In-App Marketing
โข Unit 10: Measuring and Optimizing In-App Marketing Campaigns
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- Mobile App Product Manager: These professionals are responsible for guiding the success of a mobile app, which includes working closely with internal teams, managing the roadmap, and iterating on app features based on user feedback and data. The average salary range in the UK is ยฃ40,000 - ยฃ70,000 per year.
- Mobile App Growth Hacker: Growth hackers focus on user acquisition, activation, retention, and revenue generation. They're experts in data analysis, marketing automation, A/B testing, and conversion rate optimization. The average salary range in the UK is ยฃ30,000 - ยฃ60,000 per year.
- In-App Campaign Specialist: These professionals create and manage app-specific campaigns across various channels, including push notifications, in-app messages, and email. They focus on maximizing user engagement, revenue, and ROI. The average salary range in the UK is ยฃ25,000 - ยฃ50,000 per year.
- Customer Relationship Management (CRM) Analyst: CRM analysts manage customer databases, segmentation, and communication strategies to improve customer engagement, loyalty, and revenue. They're skilled in data analysis, SQL, and marketing automation platforms. The average salary range in the UK is ยฃ30,000 - ยฃ60,000 per year.
- Mobile App Analytics Expert: These professionals collect, analyze, and interpret user behaviour data to optimize app performance, user engagement, and revenue. They're skilled in data analysis, visualization, and reporting tools, as well as app development frameworks. The average salary range in the UK is ยฃ35,00
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