Certificate in Platform Essentials for Marketers

Name: Certificate in Platform Essentials for Marketers
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The Certificate in Platform Essentials for Marketers is a comprehensive course designed to equip learners with the essential skills required in today's digital marketing landscape. This course focuses on the importance of data-driven marketing and the use of various marketing platforms to drive business growth.

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AboutThisCourse

In this age of increasing industry demand for digital skills, this course provides a solid foundation in platform essentials, enabling learners to effectively create, manage, and measure marketing campaigns across multiple channels. The course covers key topics including marketing automation, social media marketing, email marketing, content marketing, and data analytics. By completing this course, learners will gain a competitive edge in their careers, with the ability to effectively leverage marketing platforms to drive results. This course is ideal for marketing professionals, business owners, and anyone looking to expand their digital marketing skills and advance their career.

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CourseDetails

• Platform Fundamentals: Understanding the basics of marketing platforms, their benefits, and how to choose the right one for your business.
• Data Analysis and Insights: Learning to use data to drive marketing decisions, including tracking and analyzing key performance indicators (KPIs) and generating reports.
• Campaign Management: Managing marketing campaigns across multiple channels, including email, social media, and search engine marketing (SEM).
• Content Creation and Management: Creating and managing engaging content for your marketing campaigns, including copywriting, graphic design, and video production.
• Social Media Marketing: Leveraging social media platforms to reach and engage with your target audience, including organic and paid strategies.
• Search Engine Optimization (SEO): Optimizing your website and content for search engines to improve visibility and drive organic traffic.
• Email Marketing: Building and managing an email list, creating effective email campaigns, and analyzing email marketing metrics.
• Paid Advertising: Creating and managing paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Marketing Automation: Automating repetitive marketing tasks, such as email follow-ups and lead nurturing, to improve efficiency and effectiveness.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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CERTIFICATE IN PLATFORM ESSENTIALS FOR MARKETERS

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London School of International Business (LSIB)

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05 May 2025

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