Executive Development Programme in Social Media Campaign Strategy

Name: Executive Development Programme in Social Media Campaign Strategy
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The Executive Development Programme in Social Media Campaign Strategy is a certificate course designed to empower professionals with the skills to create and implement effective social media campaigns. In today's digital age, social media plays a critical role in business success, making this course essential for career advancement.

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AboutThisCourse

This programme covers topics such as social media analytics, content creation, campaign planning, and monitoring. Learners will gain a deep understanding of social media algorithms, audience segmentation, and social media advertising. The course also emphasizes the importance of data-driven decision making and measuring campaign performance. By the end of this course, learners will be able to strategize, execute, and evaluate social media campaigns that drive business results. This programme is in high demand across various industries, making it an excellent investment for professionals looking to enhance their digital marketing skills and stay competitive in the job market.

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CourseDetails

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Understanding Social Media Campaigns: This unit will cover the basics of social media campaigns, including their purpose, benefits, and how they can be used to achieve business goals.
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Social Media Platforms: This unit will explore various social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest, and their unique features, strengths, and weaknesses.
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Target Audience and Personas: This unit will teach how to identify and define the target audience for a social media campaign and create personas to guide the campaign strategy.
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Content Creation and Curation: This unit will focus on creating and curating high-quality, relevant, and engaging content that resonates with the target audience and supports the campaign goals.
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Campaign Planning and Execution: This unit will cover the campaign planning process, including setting objectives, defining strategies, creating tactics, and allocating resources.
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Measurement and Analytics: This unit will teach how to measure the success of a social media campaign, including key performance indicators (KPIs), data analysis, and reporting.
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Crisis Management: This unit will cover how to manage a social media crisis, including developing a crisis communication plan, monitoring social media channels, and responding to negative feedback.
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Ethics and Compliance: This unit will focus on the ethical considerations and legal requirements of social media campaigns, such as privacy, disclosure, and intellectual property rights.
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Emerging Trends and Future Outlook: This unit will explore the latest trends in social media and their potential impact on future campaigns, including artificial intelligence, virtual reality, and influencer marketing.

CareerPath

The **Executive Development Programme in Social Media Campaign Strategy** is a comprehensive course designed for professionals to excel in today's digital marketing landscape. This section highlights the growing demand for specific roles and corresponding salary ranges in the UK market, visualised using a 3D pie chart. 1. **Social Media Manager**: The need for experts to manage and optimise brand presence in social media platforms is undeniable, accounting for 30% of the market. Social media managers can earn an average salary of £32,000 to £45,000 per year in the UK. 2. **Digital Marketing Specialist**: As businesses continue to rely on digital channels for growth, digital marketing specialists hold 40% of the job market share. These professionals earn an average salary between £28,000 and £50,000. 3. **Content Marketing Manager**: Storytelling is at the heart of successful marketing campaigns. Content marketing managers control 20% of the industry, with an average salary ranging from £30,000 to £50,000. 4. **SEO Specialist**: With search engines continually evolving, businesses seek SEO specialists to improve online visibility. They make up 10% of the job market, with salaries ranging from £25,000 to £45,000. These statistics showcase the growing opportunities in social media campaign strategy, emphasising the value of an **Executive Development Programme** tailored to these in-demand roles. The 3D pie chart provides a visual representation of the current trends, allowing you to make an informed decision about your career development.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SOCIAL MEDIA CAMPAIGN STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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