Executive Development Programme in Social Media Campaign Strategy
-- ViewingNowThe Executive Development Programme in Social Media Campaign Strategy is a certificate course designed to empower professionals with the skills to create and implement effective social media campaigns. In today's digital age, social media plays a critical role in business success, making this course essential for career advancement.
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Understanding Social Media Campaigns: This unit will cover the basics of social media campaigns, including their purpose, benefits, and how they can be used to achieve business goals.
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Social Media Platforms: This unit will explore various social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest, and their unique features, strengths, and weaknesses.
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Target Audience and Personas: This unit will teach how to identify and define the target audience for a social media campaign and create personas to guide the campaign strategy.
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Content Creation and Curation: This unit will focus on creating and curating high-quality, relevant, and engaging content that resonates with the target audience and supports the campaign goals.
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Campaign Planning and Execution: This unit will cover the campaign planning process, including setting objectives, defining strategies, creating tactics, and allocating resources.
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Measurement and Analytics: This unit will teach how to measure the success of a social media campaign, including key performance indicators (KPIs), data analysis, and reporting.
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Crisis Management: This unit will cover how to manage a social media crisis, including developing a crisis communication plan, monitoring social media channels, and responding to negative feedback.
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Ethics and Compliance: This unit will focus on the ethical considerations and legal requirements of social media campaigns, such as privacy, disclosure, and intellectual property rights.
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Emerging Trends and Future Outlook: This unit will explore the latest trends in social media and their potential impact on future campaigns, including artificial intelligence, virtual reality, and influencer marketing.
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