Executive Development Programme in Ad Performance & Digital Marketing

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The Executive Development Programme in Ad Performance & Digital Marketing is a certificate course designed to empower professionals with the latest advertising and digital marketing strategies. In today's digital age, this course is of paramount importance as businesses continue to shift their focus online.

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AboutThisCourse

The course equips learners with essential skills in data-driven marketing, programmatic advertising, and social media marketing, making them highly valuable to employers. By the end of the programme, learners will have a comprehensive understanding of ad performance metrics, audience segmentation, and cross-channel campaign optimization, enabling them to drive business growth and advance their careers in digital marketing.

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CourseDetails

• Unit 1: Introduction to Ad Performance & Digital Marketing
• Unit 2: Understanding Digital Advertising Channels
• Unit 3: Ad Campaign Management
• Unit 4: Key Metrics in Ad Performance
• Unit 5: A/B Testing & Optimization
• Unit 6: Targeting & Audience Segmentation
• Unit 7: Programmatic Advertising & Real-Time Bidding
• Unit 8: Mobile Advertising & Cross-Device Tracking
• Unit 9: Social Media Advertising
• Unit 10: Digital Marketing Analytics & Reporting

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD PERFORMANCE & DIGITAL MARKETING
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London School of International Business (LSIB)
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05 May 2025
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