Executive Development Programme in Creating Customer-Centric Retail Strategies

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The Executive Development Programme in Creating Customer-Centric Retail Strategies is a certificate course designed to empower retail professionals with the skills to put customers at the heart of their business model. This programme is crucial in today's competitive retail landscape, where customer experience is a key differentiator.

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AboutThisCourse

With the retail industry undergoing significant transformation due to digital disruption and evolving consumer behaviour, this course meets the growing demand for professionals who can design and implement customer-centric strategies. Learners will gain essential skills in customer insights, data analysis, omnichannel retailing, and digital marketing, providing a comprehensive understanding of modern retail strategy. By equipping learners with these skills, this course facilitates career advancement in the retail industry. It enables professionals to drive customer-centric innovation, lead cross-functional teams, and make strategic decisions that enhance customer experience and boost business performance.

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CourseDetails

• Customer Analysis and Segmentation: Understanding the target customer base, their needs, preferences, and behaviors, and segmenting them into different groups to develop tailored retail strategies.
• Customer Journey Mapping: Identifying and analyzing each touchpoint in the customer journey, to create seamless and engaging experiences that drive customer loyalty and satisfaction.
• Personalization and Customization: Developing strategies to personalize and customize the retail experience, using data analytics and technology to offer relevant and targeted products, services, and communications.
• Customer Experience Design: Designing physical and digital retail spaces that are customer-centric, intuitive, and accessible, with a focus on creating positive and memorable experiences for customers.
• Customer Feedback and Insights: Collecting, analyzing, and acting on customer feedback and insights, to continuously improve retail strategies and offerings.
• Multi-Channel Retailing: Developing and executing a cohesive and integrated multi-channel retail strategy, that provides customers with a seamless and consistent experience across all touchpoints.
• Loyalty and Retention Programs: Creating and managing loyalty and retention programs that incentivize and reward customers for repeat business, and build long-term customer relationships.
• Data-Driven Decision Making: Leveraging data analytics and insights to inform retail strategies and decisions, and measure the impact and effectiveness of these strategies.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN CREATING CUSTOMER-CENTRIC RETAIL STRATEGIES
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London School of International Business (LSIB)
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05 May 2025
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