Executive Development Programme in The Science of Persuasion
-- ViewingNowThe Executive Development Programme in The Science of Persuasion is a certificate course that holds significant importance in today's competitive business world. This programme focuses on enhancing learners' understanding of persuasion techniques, enabling them to influence decisions, and drive business growth.
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• The Psychology of Persuasion: Understanding the human mind and how it responds to persuasion techniques. This unit will cover the basics of persuasion and influence, including key concepts and theories. • Building Rapport and Trust: The importance of building rapport and trust with your audience to increase the chances of persuading them. This unit will cover effective communication strategies and tips for building strong relationships. • SCARF Model: An overview of the SCARF model, which identifies five social domains that influence human behavior: Status, Certainty, Autonomy, Relatedness, and Fairness. This unit will explore how to use the SCARF model to create persuasive messages that resonate with your audience. • Framing and Reframing: The art of presenting information in a way that highlights its benefits and downplays its drawbacks. This unit will cover the techniques of framing and reframing, and how to use them to persuade your audience. • Reciprocity and Commitment: The principles of reciprocity and commitment, and how to use them to create a sense of obligation and loyalty in your audience. This unit will explore the psychology behind these principles and provide practical tips for applying them in a persuasive context. • Social Proof and Authority: The power of social proof and authority to persuade people. This unit will cover the different types of social proof and authority, and how to use them to build credibility and trust with your audience. • Emotional Appeal: The role of emotions in persuasion and how to use emotional appeal to connect with your audience. This unit will cover the different types of emotions and how to use them to create persuasive messages that resonate with your audience. • Ethics in Persuasion: The ethical considerations of persuasion and how to ensure that your persuasive techniques are ethical and respectful. This unit will cover the potential pitfalls of persuasion, and how to avoid crossing the line into manipulation. • Measuring Persuasive Impact: The importance of measuring the impact of your persuasive techniques, and how to evaluate
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- ProficiencyEnglish
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- ThreeFourHoursPerWeek
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