Executive Development Programme in Visual Data & Marketing Leadership

Name: Executive Development Programme in Visual Data & Marketing Leadership
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The Executive Development Programme in Visual Data & Marketing Leadership is a certificate course designed to empower professionals with the latest skills in data visualization and marketing strategy. In today's data-driven world, there is an increasing demand for leaders who can interpret complex data and use it to drive marketing decisions.

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AboutThisCourse

This course is important for professionals who want to advance in their careers and stay ahead in the competitive market. It provides a comprehensive understanding of data visualization tools, marketing analytics, and leadership strategies. Learners will gain essential skills in data storytelling, marketing technology, and team management. The course is designed by industry experts and features real-world case studies, hands-on exercises, and interactive discussions. It is ideal for marketing managers, data analysts, business analysts, and other professionals who want to enhance their data and leadership skills. By the end of the course, learners will be able to lead data-driven marketing initiatives and make informed decisions that drive business growth.

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CourseDetails

• Data-Driven Marketing Foundations: Understanding the fundamentals of data-driven marketing, including data collection, segmentation, targeting, and positioning.
• Visual Data Analysis: Learning techniques for visualizing and interpreting data, including data visualization tools and best practices for creating effective visualizations.
• Marketing Analytics: Exploring marketing analytics concepts, including key performance indicators (KPIs), attribution modeling, and predictive analytics.
• Data Storytelling: Developing the ability to tell compelling stories with data, including data-driven storytelling frameworks and techniques.
• Marketing Strategy & Visual Data: Understanding how to use visual data to inform marketing strategy, including data-driven decision making and strategic planning.
• Data Ethics & Privacy: Examining the ethical considerations surrounding data use, including data privacy laws and best practices for protecting consumer data.
• Leadership in Visual Data & Marketing: Developing leadership skills for managing data-driven marketing teams, including team building, communication, and collaboration.

• Marketing Technology Stack: Learning how to build an effective marketing technology stack, including data management platforms (DMPs), customer relationship management (CRM) systems, and marketing automation tools.
• Data Visualization Tools: Exploring popular data visualization tools such as Tableau, Power BI, and Looker, and learning how to use them to create compelling visualizations.
• Predictive Analytics: Understanding predictive analytics concepts, including machine learning, regression analysis, and time series forecasting, and how to apply them to marketing problems.

• Data Security & Privacy: Examining best practices for securing and protecting customer data, including encryption, access controls, and data governance.
• Marketing Attribution Modeling: Learning how

CareerPath

The Executive Development Programme in Visual Data & Marketing Leadership is tailored to meet the demands of the ever-evolving UK job market. With the rise of data-driven decision-making, professionals with a strong background in visual data and marketing leadership are highly sought after. This programme focuses on developing in-demand skills and staying up-to-date with industry trends. In this 3D Pie chart, we present the most in-demand roles related to visual data & marketing leadership in the UK. The data reflects the current job market trends, showcasing the percentage of job openings for each role. 1. **Data Scientist:** A key role in today's data-driven world, data scientists possess expertise in data mining, machine learning, and predictive modelling. (25%) 2. **Business Intelligence Analyst:** Skilled professionals who convert raw data into meaningful insights, driving strategic business decisions. (20%) 3. **Marketing Analytics Manager:** Specialists who use data analysis to optimize marketing campaigns, ensuring better ROI and customer engagement. (18%) 4. **Digital Marketing Specialist:** Professionals who create and manage digital marketing strategies, utilizing data-driven approaches. (15%) 5. **CRM Manager:** Responsible for managing customer relationship management systems, ensuring optimal customer interactions and experiences. (12%) 6. **Data Visualization Expert:** Individuals who present complex data in an easily digestible format, enhancing data comprehension. (10%) By participating in this Executive Development Programme, professionals can enhance their skillset in visual data & marketing leadership, positioning themselves for success in a competitive job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN VISUAL DATA & MARKETING LEADERSHIP

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London School of International Business (LSIB)

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05 May 2025

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