Executive Development Programme in Visual Data & Marketing Leadership
-- ViewingNowThe Executive Development Programme in Visual Data & Marketing Leadership is a certificate course designed to empower professionals with the latest skills in data visualization and marketing strategy. In today's data-driven world, there is an increasing demand for leaders who can interpret complex data and use it to drive marketing decisions.
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โข Data-Driven Marketing Foundations: Understanding the fundamentals of data-driven marketing, including data collection, segmentation, targeting, and positioning.
โข Visual Data Analysis: Learning techniques for visualizing and interpreting data, including data visualization tools and best practices for creating effective visualizations.
โข Marketing Analytics: Exploring marketing analytics concepts, including key performance indicators (KPIs), attribution modeling, and predictive analytics.
โข Data Storytelling: Developing the ability to tell compelling stories with data, including data-driven storytelling frameworks and techniques.
โข Marketing Strategy & Visual Data: Understanding how to use visual data to inform marketing strategy, including data-driven decision making and strategic planning.
โข Data Ethics & Privacy: Examining the ethical considerations surrounding data use, including data privacy laws and best practices for protecting consumer data.
โข Leadership in Visual Data & Marketing: Developing leadership skills for managing data-driven marketing teams, including team building, communication, and collaboration.
โข Marketing Technology Stack: Learning how to build an effective marketing technology stack, including data management platforms (DMPs), customer relationship management (CRM) systems, and marketing automation tools.
โข Data Visualization Tools: Exploring popular data visualization tools such as Tableau, Power BI, and Looker, and learning how to use them to create compelling visualizations.
โข Predictive Analytics: Understanding predictive analytics concepts, including machine learning, regression analysis, and time series forecasting, and how to apply them to marketing problems.
โข Data Security & Privacy: Examining best practices for securing and protecting customer data, including encryption, access controls, and data governance.
โข Marketing Attribution Modeling: Learning how
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