Executive Development Programme in Google News Media Mastery

Name: Executive Development Programme in Google News Media Mastery
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The Executive Development Programme in Google News Media Mastery is a certificate course designed to empower media professionals with the latest digital skills. In an era where news consumption is rapidly evolving, this program is crucial for industry demand.

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AboutThisCourse

It equips learners with essential tools to lead in digital news innovation, audience engagement, and data-driven decision making. The course content includes topics like advanced data analytics, audience development, and innovative digital storytelling. These skills are vital for career advancement in today's news media landscape. By the end of the program, learners will be able to strategically navigate the challenges and opportunities of the digital news environment, ensuring they stay ahead in their careers. In summary, the Executive Development Programme in Google News Media Mastery is a valuable investment for media professionals seeking to upskill, stay relevant, and drive success in the digital news industry.

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CourseDetails

• Google News Mastery Fundamentals: Understanding the basics of Google News and its algorithm, including how to optimize content for visibility and relevance.

• Google News SEO Best Practices: Techniques for improving search engine optimization (SEO) for Google News, including keyword research and link building strategies.

• Google News Data Analysis: Utilizing data analytics tools to measure and improve the performance of news content on Google News.

• Google News Content Strategy: Developing a content strategy specifically tailored for Google News, including identifying target audiences and creating engaging, shareable content.

• Google News Publisher Tools: Mastering the use of Google News Publisher tools, including Google Search Console, Google Trends, and Google Analytics, to monitor and improve content performance.

• Google News Ethics and Standards: Understanding and adhering to ethical guidelines and standards for journalism in the context of Google News, including accuracy, objectivity, and fairness.

• Google News Monetization Strategies: Exploring various monetization strategies for news content on Google News, including advertising, subscriptions, and sponsorships.

• Google News Innovation and Trends: Staying up-to-date with the latest trends and innovations in Google News, including new features, updates, and best practices.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN GOOGLE NEWS MEDIA MASTERY

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London School of International Business (LSIB)

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05 May 2025

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