Executive Development Programme in Google News Media Mastery
-- ViewingNowThe Executive Development Programme in Google News Media Mastery is a certificate course designed to empower media professionals with the latest digital skills. In an era where news consumption is rapidly evolving, this program is crucial for industry demand.
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โข Google News Mastery Fundamentals: Understanding the basics of Google News and its algorithm, including how to optimize content for visibility and relevance.
โข Google News SEO Best Practices: Techniques for improving search engine optimization (SEO) for Google News, including keyword research and link building strategies.
โข Google News Data Analysis: Utilizing data analytics tools to measure and improve the performance of news content on Google News.
โข Google News Content Strategy: Developing a content strategy specifically tailored for Google News, including identifying target audiences and creating engaging, shareable content.
โข Google News Publisher Tools: Mastering the use of Google News Publisher tools, including Google Search Console, Google Trends, and Google Analytics, to monitor and improve content performance.
โข Google News Ethics and Standards: Understanding and adhering to ethical guidelines and standards for journalism in the context of Google News, including accuracy, objectivity, and fairness.
โข Google News Monetization Strategies: Exploring various monetization strategies for news content on Google News, including advertising, subscriptions, and sponsorships.
โข Google News Innovation and Trends: Staying up-to-date with the latest trends and innovations in Google News, including new features, updates, and best practices.
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