Professional Certificate in Event Branding & Customer Relationship Management

Name: Professional Certificate in Event Branding & Customer Relationship Management
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The Professional Certificate in Event Branding & Customer Relationship Management is a valuable course designed to meet the growing demand for experts who can create and manage exceptional brand experiences. This certificate course emphasizes the importance of building strong relationships with customers through engaging events, fostering brand loyalty, and driving business growth.

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AboutThisCourse

By enrolling in this program, learners will acquire essential skills necessary for career advancement in various industries. The course content covers critical areas such as event branding strategies, customer relationship management, data-driven decision making, and digital marketing techniques. It equips learners with the knowledge to design, plan, and execute impactful events that leave lasting impressions on customers. In today's experience-driven economy, businesses prioritize customer engagement and brand experiences. Completing this certificate course will differentiate learners as industry-ready professionals capable of driving successful event branding initiatives and customer relationship management strategies.

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CourseDetails

• Unit 1: Introduction to Event Branding & Customer Relationship Management
• Unit 2: Understanding Brand Identity & Positioning
• Unit 3: Strategic Event Planning & Design
• Unit 4: Integrated Marketing Communications in Events
• Unit 5: Customer Relationship Management (CRM) Fundamentals
• Unit 6: CRM Strategies for Event Planning & Execution
• Unit 7: Data-Driven Decision Making in Event Branding & CRM
• Unit 8: Leveraging Social Media & Digital Platforms for Event Promotion
• Unit 9: Measuring Event Success through Key Performance Indicators (KPIs)
• Unit 10: Building Long-Term Customer Loyalty & Advocacy through Events

CareerPath

The **Professional Certificate in Event Branding & Customer Relationship Management** is a valuable program aimed at developing skills in two critical areas of contemporary business. 1. Event Branding Specialist: - **Job Market Trend**: With the increased focus on experiential marketing, the demand for event branding specialists is soaring. - **Salary Range**: In the UK, you can expect a salary range of £30,000 - £50,000 per year. - **Skill Demand**: Key skills include brand development, event design, and marketing strategy. 2. Customer Relationship Management Specialist: - **Job Market Trend**: The shift towards customer-centric business models has amplified the need for CRM specialists. - **Salary Range**: In the UK, you can anticipate a salary range of £25,000 - £45,000 per year. - **Skill Demand**: Essential skills include CRM software (e.g., Salesforce, HubSpot), data analysis, and customer service. The 3D pie chart above demonstrates the percentage allocation for each role in the program, highlighting the emphasis placed on these in-demand skills.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN EVENT BRANDING & CUSTOMER RELATIONSHIP MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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