Professional Certificate in Event Branding & Customer Relationship Management
-- ViewingNowThe Professional Certificate in Event Branding & Customer Relationship Management is a valuable course designed to meet the growing demand for experts who can create and manage exceptional brand experiences. This certificate course emphasizes the importance of building strong relationships with customers through engaging events, fostering brand loyalty, and driving business growth.
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โข Unit 1: Introduction to Event Branding & Customer Relationship Management
โข Unit 2: Understanding Brand Identity & Positioning
โข Unit 3: Strategic Event Planning & Design
โข Unit 4: Integrated Marketing Communications in Events
โข Unit 5: Customer Relationship Management (CRM) Fundamentals
โข Unit 6: CRM Strategies for Event Planning & Execution
โข Unit 7: Data-Driven Decision Making in Event Branding & CRM
โข Unit 8: Leveraging Social Media & Digital Platforms for Event Promotion
โข Unit 9: Measuring Event Success through Key Performance Indicators (KPIs)
โข Unit 10: Building Long-Term Customer Loyalty & Advocacy through Events
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