Global Certificate in Video Ad Copywriting for Modern Brands

Name: Global Certificate in Video Ad Copywriting for Modern Brands
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The Global Certificate in Video Ad Copywriting for Modern Brands is a crucial course for aspiring and current marketing professionals. With the increasing demand for digital content, video advertising has become a critical aspect of modern marketing strategies.

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AboutThisCourse

This course provides learners with essential skills to create compelling video ad copy that drives engagement and conversion rates. The course content is designed to keep up with the latest industry trends and best practices, ensuring learners gain relevant and up-to-date skills. By the end of the course, learners will have a solid understanding of video ad copywriting techniques, storytelling, and the psychology of persuasion. They will also learn how to measure the success of their campaigns and optimize them for better results. In today's competitive job market, having a specialized skill set is crucial for career advancement. This course equips learners with the necessary skills to excel in video ad copywriting, making them a valuable asset to any modern brand. Enroll in this course and take the first step towards a successful career in video advertising.

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CourseDetails

• Video Ad Copywriting Fundamentals • Understanding the basics of video ad copywriting, its importance, and how it differs from traditional copywriting. • Modern Brand Storytelling • Crafting compelling narratives for modern brands, focusing on relatability, engagement, and authenticity. • Target Audience Identification • Analyzing and defining target audiences, their preferences, pain points, and motivations for effective video ad copy. • Video Ad Formats • Exploring various video ad formats, such as pre-roll, mid-roll, and sponsored content, and their suitability for different objectives. • Writing for Video • Mastering the art of writing for video, including pacing, visual storytelling, and incorporating dialogue, sound effects, and music. • Video Ad Copy Optimization • Implementing A/B testing, data-driven insights, and analytics to optimize video ad copy performance. • Trends in Video Advertising • Staying updated on the latest trends in video advertising and adapting strategies accordingly. • Video Production Fundamentals • Learning the basics of video production, including equipment, lighting, sound, and editing. • Brand Voice and Tone • Establishing a consistent brand voice and tone across all video ad copy, ensuring alignment with the brand's overall messaging.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN VIDEO AD COPYWRITING FOR MODERN BRANDS

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London School of International Business (LSIB)

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05 May 2025

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