Certificate in Strategic Social Listening

Name: Certificate in Strategic Social Listening
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The Certificate in Strategic Social Listening is a comprehensive course designed to equip learners with the essential skills to monitor, analyze, and respond to online conversations about their brand. This course emphasizes the importance of social listening for businesses, providing a competitive edge in the ever-evolving digital landscape.

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AboutThisCourse

In today's interconnected world, social listening has become a critical aspect of any successful marketing strategy. With a growing demand for professionals who can effectively leverage social data, this course provides a timely response to the industry's needs. Through this course, learners will develop a deep understanding of social media analytics, brand monitoring, and reputation management. They will also gain hands-on experience with industry-leading social listening tools, preparing them for exciting career opportunities in marketing, public relations, and digital media.

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CourseDetails

• Introduction to Strategic Social Listening – Understanding the concept, importance and benefits of social listening in strategic business planning.
• Social Media Monitoring Tools – Overview and comparison of various social media monitoring tools to track and analyze online conversations.
• Data Analysis & Interpretation – Techniques for analyzing and interpreting social listening data to gain valuable insights.
• Competitor Analysis & Benchmarking – Using social listening to monitor and analyze competitors, and setting benchmarks for success.
• Brand Reputation Management – Managing and protecting brand reputation through strategic social listening.
• Audience Segmentation & Persona Development – Segmenting audiences and creating customer personas to better target social listening efforts.
• Content Strategy & Creation – Utilizing social listening data to inform and optimize content strategy and creation.
• Influencer Marketing & Outreach – Identifying and engaging with influencers through strategic social listening.
• Campaign Planning & Evaluation – Planning, executing, and evaluating marketing campaigns using social listening data.

CareerPath

The Certificate in Strategic Social Listening is a valuable credential for professionals seeking to excel in the ever-evolving digital landscape. With the increasing importance of social media and online presence, job roles such as Digital Marketing Specialist, Social Media Manager, Content Strategist, and Community Manager are in high demand. In the UK market, the distribution of these roles is quite interesting. According to the latest statistics, Digital Marketing Specialists hold the largest share, accounting for 45% of the demand for Strategic Social Listening professionals. Social Media Managers follow closely behind, representing 30% of the market. Content Strategists and Community Managers account for the remaining 15% and 10%, respectively. These roles require a deep understanding of social media analytics and the ability to develop data-driven strategies. With the Certificate in Strategic Social Listening, professionals can enhance their skills and stand out in the competitive UK job market.

EntryRequirements

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ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN STRATEGIC SOCIAL LISTENING

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London School of International Business (LSIB)

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05 May 2025

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