Certificate in Strategic Social Listening
-- ViewingNowThe Certificate in Strategic Social Listening is a comprehensive course designed to equip learners with the essential skills to monitor, analyze, and respond to online conversations about their brand. This course emphasizes the importance of social listening for businesses, providing a competitive edge in the ever-evolving digital landscape.
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GBP £ 140
GBP £ 202
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โข Introduction to Strategic Social Listening – Understanding the concept, importance and benefits of social listening in strategic business planning.
โข Social Media Monitoring Tools – Overview and comparison of various social media monitoring tools to track and analyze online conversations.
โข Data Analysis & Interpretation – Techniques for analyzing and interpreting social listening data to gain valuable insights.
โข Competitor Analysis & Benchmarking – Using social listening to monitor and analyze competitors, and setting benchmarks for success.
โข Brand Reputation Management – Managing and protecting brand reputation through strategic social listening.
โข Audience Segmentation & Persona Development – Segmenting audiences and creating customer personas to better target social listening efforts.
โข Content Strategy & Creation – Utilizing social listening data to inform and optimize content strategy and creation.
โข Influencer Marketing & Outreach – Identifying and engaging with influencers through strategic social listening.
โข Campaign Planning & Evaluation – Planning, executing, and evaluating marketing campaigns using social listening data.
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