Executive Development Programme in Machine Learning for Enhanced Targeting

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The Executive Development Programme in Machine Learning for Enhanced Targeting is a certificate course that empowers professionals with the essential skills needed to thrive in today's data-driven world. This programme focuses on machine learning, a critical area in demand across various industries, including finance, healthcare, and marketing.

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AboutThisCourse

By enrolling in this course, learners gain a comprehensive understanding of machine learning algorithms, predictive analytics, and data visualization techniques. The programme's hands-on approach ensures that learners can apply their newfound skills to real-world business challenges, providing a competitive edge in their careers. With the increasing importance of data-driven decision-making, this course is an excellent opportunity for professionals looking to advance their careers. By completing this programme, learners will be able to leverage machine learning to enhance targeting, improve customer engagement, and drive revenue growth.

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CourseDetails

โ€ข Fundamentals of Machine Learning: Introduction to key concepts, algorithms, and techniques in machine learning.
โ€ข Data Analysis and Preprocessing: Techniques for data cleaning, exploration, and transformation to prepare data for machine learning models.
โ€ข Supervised Learning: In-depth study of supervised learning algorithms, including linear regression, logistic regression, decision trees, and support vector machines.
โ€ข Unsupervised Learning: Study of unsupervised learning algorithms, including clustering and dimensionality reduction techniques.
โ€ข Deep Learning: Introduction to deep learning and neural networks, including backpropagation, convolutional neural networks, and recurrent neural networks.
โ€ข Python Programming for Machine Learning: Hands-on coding exercises to implement machine learning algorithms in Python.
โ€ข Evaluation Metrics for Machine Learning: Techniques for evaluating and comparing machine learning models, including cross-validation and ROC curves.
โ€ข Machine Learning for Enhanced Targeting: Applying machine learning techniques to targeting strategies, including customer segmentation, recommendation systems, and churn prediction.
โ€ข Ethics and Bias in Machine Learning: Understanding the ethical implications and potential biases of machine learning algorithms in the business context.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN MACHINE LEARNING FOR ENHANCED TARGETING
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London School of International Business (LSIB)
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05 May 2025
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