Executive Development Programme in Storytelling for Sales: Leading with Impact

Name: Executive Development Programme in Storytelling for Sales: Leading with Impact
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The Executive Development Programme in Storytelling for Sales is a certificate course designed to empower sales professionals with impactful storytelling skills. In an era where authentic connections are crucial, this programme teaches learners to craft compelling narratives that resonate with clients and drive sales growth.

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AboutThisCourse

With industry demand for storytelling skills at an all-time high, this course equips learners with the essential tools to stand out in a competitive market. By combining strategic communication, emotional intelligence, and persuasive techniques, learners will be able to effectively lead sales teams, build trust with clients, and close deals more efficiently. This course offers a unique blend of practical skills and theoretical knowledge, enabling professionals to elevate their sales performance and advance their careers. By mastering the art of storytelling, learners will be able to create memorable experiences, foster long-lasting relationships, and ultimately, drive sales success.

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CourseDetails

• Storytelling for Sales: An Introduction
• The Power of Storytelling in Business
• Understanding Your Audience: Personas and Empathy Mapping
• Creating Engaging Narratives: The Hero's Journey and Other Story Arcs
• Authenticity and Vulnerability in Business Storytelling
• Harnessing Emotion: The Role of Storytelling in Influencing Decision Makers
• Crafting a Compelling Brand Story
• Building Trust and Connection through Storytelling
• Measuring the Impact of Storytelling in Sales
• Best Practices and Case Studies in Storytelling for Sales

CareerPath

In the UK, sales professionals are in high demand. The following roles are particularly relevant for executives seeking development opportunities in storytelling for sales and leading with impact: 1. **Sales Manager**: As a sales manager, you'll be responsible for leading your team towards achieving sales targets, managing budgets, and developing sales strategies. According to Glassdoor, the average salary ranges from £30,000 to £60,000. 2. **Business Development Manager**: This role involves generating new business opportunities, establishing and strengthening client relationships, and negotiating contracts. The average salary ranges from £35,000 to £75,000. 3. **Account Manager**: Account managers are responsible for maintaining and expanding relationships with existing clients, ensuring their needs are met, and identifying growth opportunities. The average salary ranges from £24,000 to £50,000. 4. **Senior Sales Representative**: In this role, you'll be responsible for selling products or services to clients, identifying client needs, and providing tailored solutions. The average salary ranges from £26,000 to £55,000. 5. **Sales Engineer**: Sales engineers combine technical knowledge with sales skills to provide tailored solutions to clients. The average salary ranges from £30,000 to £65,000. 6. **Sales Coordinator**: As a sales coordinator, you'll provide administrative support to the sales team, ensuring a smooth sales process. The average salary ranges from £18,000 to £30,000. These statistics highlight the importance of investing in executive development programmes focused on storytelling for sales and leading with impact. By enhancing your skills in these areas, you'll be better equipped to excel in the competitive UK sales job market and maximize your earning potential.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN STORYTELLING FOR SALES: LEADING WITH IMPACT

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London School of International Business (LSIB)

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05 May 2025

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