Executive Development Programme in Luxury Product Management: Chanel
-- ViewingNowThe Executive Development Programme in Luxury Product Management: Chanel certificate course is a comprehensive program designed to meet the growing industry demand for luxury product management professionals. This course emphasizes the importance of understanding the unique characteristics of luxury products, their distribution, and promotion.
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โข Luxury Industry Analysis: Understanding the luxury market, consumer behavior, trends, and competition in the luxury industry.
โข Chanel Brand Heritage: A deep dive into Chanel's history, values, and identity, including its founder, Coco Chanel, and her design philosophy.
โข Product Development for Luxury Brands: Designing, creating, and launching luxury products, emphasizing Chanel's unique approach and best practices.
โข Marketing Strategies for Luxury Products: Identifying the key marketing principles that apply to luxury products and understanding how Chanel implements these strategies.
โข Retail Management for Luxury Brands: Overview of Chanel's retail strategy, store design, visual merchandising, and customer service expectations.
โข Pricing and Positioning of Luxury Products: Understanding the principles of luxury pricing and how Chanel positions its products in the market.
โข Distribution and Supply Chain Management: Review of Chanel's distribution network, logistics, and supply chain management.
โข Digital Transformation in Luxury: Examining the impact of digital technologies on luxury brands and how Chanel adapts to this changing landscape.
โข Sustainability and Corporate Social Responsibility: Discussing Chanel's approach to sustainability, ethical sourcing, and environmental responsibility.
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