Executive Development Programme in Responsible Hospitality Marketing
-- ViewingNowThe Executive Development Programme in Responsible Hospitality Marketing is a certificate course designed to empower professionals with the skills necessary to thrive in the modern hospitality industry. This program emphasizes the importance of ethical marketing practices, providing learners with a strong foundation in responsible hospitality marketing strategies.
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Strategic Planning in Hospitality Marketing: This unit covers the development of effective marketing strategies for the hospitality industry, focusing on sustainability and responsible business practices.
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Understanding the Guest Experience: This unit explores the various touchpoints of the guest journey, with an emphasis on creating memorable and responsible experiences.
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Digital Marketing and Analytics in Hospitality: This unit covers the use of digital tools and analytics for responsible marketing, including social media, email marketing, and website optimization.
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Sustainable Branding and Reputation Management: This unit examines the role of branding in responsible hospitality marketing, including the development of a strong brand identity and reputation management.
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Stakeholder Engagement and Collaboration: This unit focuses on building relationships with various stakeholders, including employees, suppliers, and local communities, to create shared value and promote responsible hospitality practices.
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Corporate Social Responsibility (CSR) and Ethical Marketing: This unit explores the importance of CSR and ethical marketing in the hospitality industry, including the development of a CSR strategy and the integration of ethical considerations into marketing decisions.
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Marketing Analytics and Performance Measurement: This unit covers the use of data and analytics for measuring the effectiveness of responsible hospitality marketing efforts and making data-driven decisions.
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Marketing Innovation and Creativity: This unit encourages participants to think creatively and innovatively in their responsible marketing efforts, exploring emerging trends and best practices in the hospitality industry.
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Crisis Communication and Management: This unit prepares participants to effectively communicate and manage crises in a responsible and ethical manner, protecting the reputation of their organization and its stakeholders.
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