Global Certificate in Google Ads for Consumer Goods
-- viewing nowThe Global Certificate in Google Ads for Consumer Goods is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This course focuses on Google Ads, a powerful tool for driving online sales and conversions.
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Course Details
• Google Ads Basics: Introduction to Google Ads, understanding the platform, benefits of Google Ads for consumer goods
• Keyword Research: Importance of keywords, conducting keyword research, using keyword planner
• Creating Effective Ad Copy: Best practices for ad copy, using ad extensions, creating compelling calls-to-action
• Setting Up Ad Campaigns: Choosing the right campaign type, setting up ad groups, targeting and bidding strategies
• Display Advertising: Understanding the display network, creating visually appealing ads, retargeting strategies
• Shopping Ads: Setting up shopping campaigns, optimizing product feeds, managing bids and budgets
• Video Advertising: Overview of YouTube advertising, creating engaging video ads, targeting options
• Measurement and Optimization: Using Google Analytics, tracking conversions, optimizing campaigns for better performance
• Advanced Strategies: Remarketing, automation, using audience insights for better targeting.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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