Global Certificate in Google Ads for Consumer Goods

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The Global Certificate in Google Ads for Consumer Goods is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This course focuses on Google Ads, a powerful tool for driving online sales and conversions.

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About this course

By the end of this course, learners will have a deep understanding of how to create and manage effective Google Ads campaigns tailored for the consumer goods industry. In today's digital age, the demand for skilled digital marketers is at an all-time high. According to the Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2020 to 2030, faster than the average for all occupations. This course provides learners with the opportunity to gain a competitive edge in the job market and advance their careers. Throughout the course, learners will explore best practices for keyword research, ad creation, bid strategies, and campaign optimization. With a hands-on approach, learners will gain practical experience in managing Google Ads campaigns and measuring their success. By the end of the course, learners will have a portfolio of work to showcase to potential employers, demonstrating their proficiency in Google Ads for the consumer goods industry.

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Course Details

Google Ads Basics: Introduction to Google Ads, understanding the platform, benefits of Google Ads for consumer goods
Keyword Research: Importance of keywords, conducting keyword research, using keyword planner
Creating Effective Ad Copy: Best practices for ad copy, using ad extensions, creating compelling calls-to-action
Setting Up Ad Campaigns: Choosing the right campaign type, setting up ad groups, targeting and bidding strategies
Display Advertising: Understanding the display network, creating visually appealing ads, retargeting strategies
Shopping Ads: Setting up shopping campaigns, optimizing product feeds, managing bids and budgets
Video Advertising: Overview of YouTube advertising, creating engaging video ads, targeting options
Measurement and Optimization: Using Google Analytics, tracking conversions, optimizing campaigns for better performance
Advanced Strategies: Remarketing, automation, using audience insights for better targeting.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

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GLOBAL CERTIFICATE IN GOOGLE ADS FOR CONSUMER GOODS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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