Global Certificate in Google Ads for Consumer Goods

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The Global Certificate in Google Ads for Consumer Goods is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This course focuses on Google Ads, a powerful tool for driving online sales and conversions.

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AboutThisCourse

By the end of this course, learners will have a deep understanding of how to create and manage effective Google Ads campaigns tailored for the consumer goods industry. In today's digital age, the demand for skilled digital marketers is at an all-time high. According to the Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2020 to 2030, faster than the average for all occupations. This course provides learners with the opportunity to gain a competitive edge in the job market and advance their careers. Throughout the course, learners will explore best practices for keyword research, ad creation, bid strategies, and campaign optimization. With a hands-on approach, learners will gain practical experience in managing Google Ads campaigns and measuring their success. By the end of the course, learners will have a portfolio of work to showcase to potential employers, demonstrating their proficiency in Google Ads for the consumer goods industry.

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CourseDetails

โ€ข Google Ads Basics: Introduction to Google Ads, understanding the platform, benefits of Google Ads for consumer goods
โ€ข Keyword Research: Importance of keywords, conducting keyword research, using keyword planner
โ€ข Creating Effective Ad Copy: Best practices for ad copy, using ad extensions, creating compelling calls-to-action
โ€ข Setting Up Ad Campaigns: Choosing the right campaign type, setting up ad groups, targeting and bidding strategies
โ€ข Display Advertising: Understanding the display network, creating visually appealing ads, retargeting strategies
โ€ข Shopping Ads: Setting up shopping campaigns, optimizing product feeds, managing bids and budgets
โ€ข Video Advertising: Overview of YouTube advertising, creating engaging video ads, targeting options
โ€ข Measurement and Optimization: Using Google Analytics, tracking conversions, optimizing campaigns for better performance
โ€ข Advanced Strategies: Remarketing, automation, using audience insights for better targeting.

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  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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GLOBAL CERTIFICATE IN GOOGLE ADS FOR CONSUMER GOODS
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London School of International Business (LSIB)
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05 May 2025
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