Global Certificate in Google Ads for Consumer Goods
-- ViewingNowThe Global Certificate in Google Ads for Consumer Goods is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This course focuses on Google Ads, a powerful tool for driving online sales and conversions.
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โข Google Ads Basics: Introduction to Google Ads, understanding the platform, benefits of Google Ads for consumer goods
โข Keyword Research: Importance of keywords, conducting keyword research, using keyword planner
โข Creating Effective Ad Copy: Best practices for ad copy, using ad extensions, creating compelling calls-to-action
โข Setting Up Ad Campaigns: Choosing the right campaign type, setting up ad groups, targeting and bidding strategies
โข Display Advertising: Understanding the display network, creating visually appealing ads, retargeting strategies
โข Shopping Ads: Setting up shopping campaigns, optimizing product feeds, managing bids and budgets
โข Video Advertising: Overview of YouTube advertising, creating engaging video ads, targeting options
โข Measurement and Optimization: Using Google Analytics, tracking conversions, optimizing campaigns for better performance
โข Advanced Strategies: Remarketing, automation, using audience insights for better targeting.
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