Executive Development Programme in Google News Excellence
-- viewing nowThe Executive Development Programme in Google News Initiative (GNI) Excellence certificate course is a comprehensive program designed to equip media professionals with the latest tools and techniques to thrive in the digital age. This course emphasizes the importance of data-driven decision making, innovative storytelling, and audience engagement, making it essential for anyone looking to advance their career in the media industry.
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Course Details
• Google News Fundamentals: Understanding the basics of Google News, its algorithm, and how it works
• Data Journalism with Google Tools: Utilizing Google Sheets, Data Studio, and Fusion Tables for data-driven storytelling
• Advanced SEO for News Websites: Optimizing news websites for search engines, focusing on Google
• Google News Lab: Exploring tools and resources provided by Google News Lab for journalists
• Google Trends & Insights: Leveraging Google Trends and Insights to uncover trending topics and generate story ideas
• Fact-Checking with Google: Utilizing Google's fact-checking tools and best practices for accurate reporting
• Google Alerts & News Consumption: Setting up and utilizing Google Alerts for news gathering and staying informed
• Google My Business & Local News: Leveraging Google My Business for local news and community engagement
• Google Analytics for News Websites: Utilizing Google Analytics to track website performance, user behavior, and engagement.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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