Executive Development Programme in Google News Excellence

Name: Executive Development Programme in Google News Excellence
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The Executive Development Programme in Google News Initiative (GNI) Excellence certificate course is a comprehensive program designed to equip media professionals with the latest tools and techniques to thrive in the digital age. This course emphasizes the importance of data-driven decision making, innovative storytelling, and audience engagement, making it essential for anyone looking to advance their career in the media industry.

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AboutThisCourse

With the media landscape rapidly evolving, there is a growing demand for professionals who are well-versed in digital best practices and can leverage data to inform their work. This course meets that demand by providing learners with the skills they need to succeed, including data analysis, audience development, and product strategy. Through a combination of hands-on exercises, real-world examples, and expert instruction, learners will gain a deep understanding of the latest trends and techniques in digital media. By the end of the course, learners will have a portfolio of work to showcase their skills and be prepared to take on new challenges in their careers.

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CourseDetails

• Google News Fundamentals: Understanding the basics of Google News, its algorithm, and how it works
• Data Journalism with Google Tools: Utilizing Google Sheets, Data Studio, and Fusion Tables for data-driven storytelling
• Advanced SEO for News Websites: Optimizing news websites for search engines, focusing on Google
• Google News Lab: Exploring tools and resources provided by Google News Lab for journalists
• Google Trends & Insights: Leveraging Google Trends and Insights to uncover trending topics and generate story ideas
• Fact-Checking with Google: Utilizing Google's fact-checking tools and best practices for accurate reporting
• Google Alerts & News Consumption: Setting up and utilizing Google Alerts for news gathering and staying informed
• Google My Business & Local News: Leveraging Google My Business for local news and community engagement
• Google Analytics for News Websites: Utilizing Google Analytics to track website performance, user behavior, and engagement.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN GOOGLE NEWS EXCELLENCE

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London School of International Business (LSIB)

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05 May 2025

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