Executive Development Programme in Google News Excellence
-- ViewingNowThe Executive Development Programme in Google News Initiative (GNI) Excellence certificate course is a comprehensive program designed to equip media professionals with the latest tools and techniques to thrive in the digital age. This course emphasizes the importance of data-driven decision making, innovative storytelling, and audience engagement, making it essential for anyone looking to advance their career in the media industry.
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โข Google News Fundamentals: Understanding the basics of Google News, its algorithm, and how it works
โข Data Journalism with Google Tools: Utilizing Google Sheets, Data Studio, and Fusion Tables for data-driven storytelling
โข Advanced SEO for News Websites: Optimizing news websites for search engines, focusing on Google
โข Google News Lab: Exploring tools and resources provided by Google News Lab for journalists
โข Google Trends & Insights: Leveraging Google Trends and Insights to uncover trending topics and generate story ideas
โข Fact-Checking with Google: Utilizing Google's fact-checking tools and best practices for accurate reporting
โข Google Alerts & News Consumption: Setting up and utilizing Google Alerts for news gathering and staying informed
โข Google My Business & Local News: Leveraging Google My Business for local news and community engagement
โข Google Analytics for News Websites: Utilizing Google Analytics to track website performance, user behavior, and engagement.
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