Global Certificate in Mobile Advertising Strategies

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The Global Certificate in Mobile Advertising Strategies is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving mobile advertising industry. This course is of paramount importance as mobile devices have become the go-to platform for consumers, making mobile advertising a critical component of any successful marketing strategy.

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About this course

According to a report by eMarketer, mobile ad spending is projected to reach $318 billion by 2023, highlighting the surging demand for mobile advertising professionals. This course is designed to equip learners with the latest mobile advertising strategies, tools, and techniques to help them stay ahead in this competitive industry. Throughout this course, learners will explore various mobile advertising formats, channels, and best practices, including in-app advertising, social media advertising, mobile video advertising, mobile search advertising, and mobile programmatic advertising. By the end of the course, learners will have gained a deep understanding of the mobile advertising landscape, enabling them to create effective mobile advertising campaigns and advance their careers in this exciting and dynamic field.

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Course Details

Mobile Advertising Fundamentals: Understanding the basics of mobile advertising, its importance, and the key players in the industry. • Mobile Advertising Formats: Exploring various mobile ad formats, such as banner ads, interstitial ads, native ads, video ads, and rewarded ads. • Targeting Strategies in Mobile Advertising: Learning about audience segmentation, demographic targeting, behavioral targeting, location-based targeting, and cross-device targeting. • Mobile Advertising Campaign Planning: Creating effective mobile ad campaigns, setting objectives, defining target audiences, selecting ad formats, and determining budgets. • Mobile Advertising Analytics: Analyzing mobile ad performance, using key performance indicators (KPIs), and optimizing campaigns based on data-driven insights. • Mobile Advertising Technologies: Examining the technology stack behind mobile advertising, including ad exchanges, supply-side platforms, demand-side platforms, and ad networks. • Mobile Advertising Regulations & Compliance: Understanding the legal and ethical aspects of mobile advertising, including privacy regulations, data protection, and ad fraud prevention. • Programmatic Advertising in Mobile: Learning about the automation of mobile ad buying and selling, real-time bidding, and the role of programmatic platforms. • Cross-platform Mobile Advertising: Exploring strategies for coordinating advertising campaigns across various mobile platforms, such as iOS, Android, and mobile web.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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GLOBAL CERTIFICATE IN MOBILE ADVERTISING STRATEGIES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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