Global Certificate in Mobile Advertising Strategies

Name: Global Certificate in Mobile Advertising Strategies
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The Global Certificate in Mobile Advertising Strategies is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving mobile advertising industry. This course is of paramount importance as mobile devices have become the go-to platform for consumers, making mobile advertising a critical component of any successful marketing strategy.

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AboutThisCourse

According to a report by eMarketer, mobile ad spending is projected to reach $318 billion by 2023, highlighting the surging demand for mobile advertising professionals. This course is designed to equip learners with the latest mobile advertising strategies, tools, and techniques to help them stay ahead in this competitive industry. Throughout this course, learners will explore various mobile advertising formats, channels, and best practices, including in-app advertising, social media advertising, mobile video advertising, mobile search advertising, and mobile programmatic advertising. By the end of the course, learners will have gained a deep understanding of the mobile advertising landscape, enabling them to create effective mobile advertising campaigns and advance their careers in this exciting and dynamic field.

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CourseDetails

• Mobile Advertising Fundamentals: Understanding the basics of mobile advertising, its importance, and the key players in the industry. • Mobile Advertising Formats: Exploring various mobile ad formats, such as banner ads, interstitial ads, native ads, video ads, and rewarded ads. • Targeting Strategies in Mobile Advertising: Learning about audience segmentation, demographic targeting, behavioral targeting, location-based targeting, and cross-device targeting. • Mobile Advertising Campaign Planning: Creating effective mobile ad campaigns, setting objectives, defining target audiences, selecting ad formats, and determining budgets. • Mobile Advertising Analytics: Analyzing mobile ad performance, using key performance indicators (KPIs), and optimizing campaigns based on data-driven insights. • Mobile Advertising Technologies: Examining the technology stack behind mobile advertising, including ad exchanges, supply-side platforms, demand-side platforms, and ad networks. • Mobile Advertising Regulations & Compliance: Understanding the legal and ethical aspects of mobile advertising, including privacy regulations, data protection, and ad fraud prevention. • Programmatic Advertising in Mobile: Learning about the automation of mobile ad buying and selling, real-time bidding, and the role of programmatic platforms. • Cross-platform Mobile Advertising: Exploring strategies for coordinating advertising campaigns across various mobile platforms, such as iOS, Android, and mobile web.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MOBILE ADVERTISING STRATEGIES

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London School of International Business (LSIB)

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05 May 2025

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