Global Certificate in Mobile Advertising Strategies
-- ViewingNowThe Global Certificate in Mobile Advertising Strategies is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving mobile advertising industry. This course is of paramount importance as mobile devices have become the go-to platform for consumers, making mobile advertising a critical component of any successful marketing strategy.
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⢠Mobile Advertising Fundamentals: Understanding the basics of mobile advertising, its importance, and the key players in the industry. ⢠Mobile Advertising Formats: Exploring various mobile ad formats, such as banner ads, interstitial ads, native ads, video ads, and rewarded ads. ⢠Targeting Strategies in Mobile Advertising: Learning about audience segmentation, demographic targeting, behavioral targeting, location-based targeting, and cross-device targeting. ⢠Mobile Advertising Campaign Planning: Creating effective mobile ad campaigns, setting objectives, defining target audiences, selecting ad formats, and determining budgets. ⢠Mobile Advertising Analytics: Analyzing mobile ad performance, using key performance indicators (KPIs), and optimizing campaigns based on data-driven insights. ⢠Mobile Advertising Technologies: Examining the technology stack behind mobile advertising, including ad exchanges, supply-side platforms, demand-side platforms, and ad networks. ⢠Mobile Advertising Regulations & Compliance: Understanding the legal and ethical aspects of mobile advertising, including privacy regulations, data protection, and ad fraud prevention. ⢠Programmatic Advertising in Mobile: Learning about the automation of mobile ad buying and selling, real-time bidding, and the role of programmatic platforms. ⢠Cross-platform Mobile Advertising: Exploring strategies for coordinating advertising campaigns across various mobile platforms, such as iOS, Android, and mobile web.
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