Global Certificate in Connected AdTech Platforms
-- viewing nowThe Global Certificate in Connected AdTech Platforms is a comprehensive course designed to meet the growing industry demand for experts in AdTech. This certificate course emphasizes the importance of connected platforms in today's digital advertising landscape, focusing on programmatic advertising, data management, and cross-channel marketing.
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Course Details
• AdTech Fundamentals: Understanding AdTech ecosystem, programmatic advertising, real-time bidding, and demand and supply-side platforms.
• Data Management Platforms (DMPs): Learning DMPs' role in AdTech, data collection, segmentation, and activation.
• Data Privacy and Ethics: Exploring data privacy regulations, ethical considerations, and consumer protection in AdTech.
• Ad Operations and Yield Management: Mastering ad operations workflow, ad trafficking, and yield optimization techniques.
• Ad Formats and Creative Strategies: Examining various ad formats, creative best practices, and cross-channel advertising.
• Measurement and Attribution: Understanding marketing metrics, attribution models, and data-driven decision making.
• Advanced Programmatic Techniques: Delving into header bidding, private marketplaces, and automated guaranteed.
• Artificial Intelligence and Machine Learning in AdTech: Learning AI and ML applications, predictive algorithms, and personalization.
• Future Trends in Connected AdTech Platforms: Exploring industry innovations, emerging technologies, and growth opportunities.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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