Global Certificate in Connected AdTech Platforms

Name: Global Certificate in Connected AdTech Platforms
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The Global Certificate in Connected AdTech Platforms is a comprehensive course designed to meet the growing industry demand for experts in AdTech. This certificate course emphasizes the importance of connected platforms in today's digital advertising landscape, focusing on programmatic advertising, data management, and cross-channel marketing.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills necessary for career advancement in the AdTech industry. The curriculum covers key topics such as AdTech architecture, data-driven marketing strategies, and platform integration, providing a holistic understanding of connected AdTech platforms. As businesses continue to invest in digital advertising, there is an increasing need for professionals who can leverage these platforms to drive growth and maximize ROI. Upon completion of this course, learners will be equipped with the skills and knowledge required to excel in various AdTech roles, including Ad Operations Specialist, Marketing Technology Manager, and Programmatic Advertising Manager. By staying ahead of the curve in AdTech, professionals can unlock new opportunities and contribute to the success of their organizations.

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CourseDetails

• AdTech Fundamentals: Understanding AdTech ecosystem, programmatic advertising, real-time bidding, and demand and supply-side platforms.
• Data Management Platforms (DMPs): Learning DMPs' role in AdTech, data collection, segmentation, and activation.
• Data Privacy and Ethics: Exploring data privacy regulations, ethical considerations, and consumer protection in AdTech.
• Ad Operations and Yield Management: Mastering ad operations workflow, ad trafficking, and yield optimization techniques.
• Ad Formats and Creative Strategies: Examining various ad formats, creative best practices, and cross-channel advertising.
• Measurement and Attribution: Understanding marketing metrics, attribution models, and data-driven decision making.
• Advanced Programmatic Techniques: Delving into header bidding, private marketplaces, and automated guaranteed.
• Artificial Intelligence and Machine Learning in AdTech: Learning AI and ML applications, predictive algorithms, and personalization.
• Future Trends in Connected AdTech Platforms: Exploring industry innovations, emerging technologies, and growth opportunities.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN CONNECTED ADTECH PLATFORMS

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London School of International Business (LSIB)

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05 May 2025

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