Global Certificate in Connected AdTech Platforms
-- ViewingNowThe Global Certificate in Connected AdTech Platforms is a comprehensive course designed to meet the growing industry demand for experts in AdTech. This certificate course emphasizes the importance of connected platforms in today's digital advertising landscape, focusing on programmatic advertising, data management, and cross-channel marketing.
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GBP £ 140
GBP £ 202
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โข AdTech Fundamentals: Understanding AdTech ecosystem, programmatic advertising, real-time bidding, and demand and supply-side platforms.
โข Data Management Platforms (DMPs): Learning DMPs' role in AdTech, data collection, segmentation, and activation.
โข Data Privacy and Ethics: Exploring data privacy regulations, ethical considerations, and consumer protection in AdTech.
โข Ad Operations and Yield Management: Mastering ad operations workflow, ad trafficking, and yield optimization techniques.
โข Ad Formats and Creative Strategies: Examining various ad formats, creative best practices, and cross-channel advertising.
โข Measurement and Attribution: Understanding marketing metrics, attribution models, and data-driven decision making.
โข Advanced Programmatic Techniques: Delving into header bidding, private marketplaces, and automated guaranteed.
โข Artificial Intelligence and Machine Learning in AdTech: Learning AI and ML applications, predictive algorithms, and personalization.
โข Future Trends in Connected AdTech Platforms: Exploring industry innovations, emerging technologies, and growth opportunities.
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