Executive Development Programme in ML-Driven Targeting for Customer Acquisition
-- viewing nowThe Executive Development Programme in ML-Driven Targeting for Customer Acquisition is a certificate course designed to equip professionals with essential skills in machine learning (ML) for customer acquisition. This programme is crucial in today's data-driven world, where ML technologies are revolutionizing business strategies and decision-making processes.
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Course Details
• Unit 1: Introduction to Machine Learning (ML) & its Applications in Customer Acquisition
• Unit 2: Data Analysis for Customer Segmentation & Targeting
• Unit 3: Supervised Learning Algorithms: Regression & Classification
• Unit 4: Unsupervised Learning Algorithms: Clustering & Dimensionality Reduction
• Unit 5: Feature Engineering & Selection for ML Models
• Unit 6: Model Training, Evaluation & Hyperparameter Tuning
• Unit 7: Ethical Considerations & Bias Mitigation in ML
• Unit 8: Deploying ML Models in Customer Acquisition Campaigns
• Unit 9: Continuous Learning & Model Monitoring
• Unit 10: Case Studies: Successful ML-Driven Customer Acquisition Campaigns
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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