Executive Development Programme in ML-Driven Targeting for Customer Acquisition

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The Executive Development Programme in ML-Driven Targeting for Customer Acquisition is a certificate course designed to equip professionals with essential skills in machine learning (ML) for customer acquisition. This programme is crucial in today's data-driven world, where ML technologies are revolutionizing business strategies and decision-making processes.

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About this course

With the rising industry demand for experts who can leverage ML for customer targeting, this course offers a timely and relevant learning opportunity. It provides participants with the tools and techniques to develop and implement ML models for customer acquisition, enabling them to make informed, data-driven decisions that enhance business performance. By completing this programme, learners will gain a competitive edge in their careers, demonstrating their ability to apply ML technologies to solve real-world business problems. This course is an excellent investment for professionals seeking to advance their careers in marketing, sales, data analysis, or related fields, where ML-driven customer targeting is becoming increasingly important.

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Course Details

• Unit 1: Introduction to Machine Learning (ML) & its Applications in Customer Acquisition
• Unit 2: Data Analysis for Customer Segmentation & Targeting
• Unit 3: Supervised Learning Algorithms: Regression & Classification
• Unit 4: Unsupervised Learning Algorithms: Clustering & Dimensionality Reduction
• Unit 5: Feature Engineering & Selection for ML Models
• Unit 6: Model Training, Evaluation & Hyperparameter Tuning
• Unit 7: Ethical Considerations & Bias Mitigation in ML
• Unit 8: Deploying ML Models in Customer Acquisition Campaigns
• Unit 9: Continuous Learning & Model Monitoring
• Unit 10: Case Studies: Successful ML-Driven Customer Acquisition Campaigns

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME IN ML-DRIVEN TARGETING FOR CUSTOMER ACQUISITION
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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