Executive Development Programme in ML-Driven Targeting for Customer Acquisition
-- ViewingNowThe Executive Development Programme in ML-Driven Targeting for Customer Acquisition is a certificate course designed to equip professionals with essential skills in machine learning (ML) for customer acquisition. This programme is crucial in today's data-driven world, where ML technologies are revolutionizing business strategies and decision-making processes.
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โข Unit 1: Introduction to Machine Learning (ML) & its Applications in Customer Acquisition
โข Unit 2: Data Analysis for Customer Segmentation & Targeting
โข Unit 3: Supervised Learning Algorithms: Regression & Classification
โข Unit 4: Unsupervised Learning Algorithms: Clustering & Dimensionality Reduction
โข Unit 5: Feature Engineering & Selection for ML Models
โข Unit 6: Model Training, Evaluation & Hyperparameter Tuning
โข Unit 7: Ethical Considerations & Bias Mitigation in ML
โข Unit 8: Deploying ML Models in Customer Acquisition Campaigns
โข Unit 9: Continuous Learning & Model Monitoring
โข Unit 10: Case Studies: Successful ML-Driven Customer Acquisition Campaigns
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