Global Certificate in CRM: Design & Digital Marketing Strategies

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The Global Certificate in CRM: Design & Digital Marketing Strategies is a comprehensive course that equips learners with essential skills for career advancement in Customer Relationship Management (CRM) and digital marketing. This course emphasizes the importance of CRM design and digital marketing strategies in today's data-driven business landscape.

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About this course

It provides learners with hands-on experience in CRM design, customer segmentation, automation tools, and digital marketing channels such as email, social media, and mobile marketing. With the increasing demand for CRM professionals who can drive customer engagement and loyalty, this course offers a valuable opportunity for learners to enhance their skills and stand out in the job market. The course covers the latest industry trends, tools, and best practices, enabling learners to create effective CRM and digital marketing strategies that drive business growth and success. By completing this course, learners will gain a competitive edge in their careers, with the skills and knowledge needed to design and implement successful CRM and digital marketing strategies that meet the needs of modern businesses and consumers.

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Course Details

CRM Fundamentals: Understanding customer relationship management, benefits, and key components.
Customer Segmentation: Techniques for segmenting markets, customer data analysis, and segment-specific strategies.
Designing CRM Strategies: Identifying customer needs, setting CRM objectives, and aligning CRM strategies with business goals.
Digital Marketing Foundations: Overview of digital marketing, online channels, and their role in CRM.
Content Marketing: Developing and implementing content strategies, creating engaging content, and measuring success.
Social Media Marketing: Leveraging social media platforms, developing social media strategies, and tracking performance.
Email Marketing: Building email lists, creating effective email campaigns, and analyzing email marketing metrics.
Optimizing CRM & Digital Marketing: Implementing A/B testing, analyzing marketing data, and using insights to improve CRM & digital marketing strategies.
CRM & Digital Marketing Technologies: Overview of CRM & digital marketing software, tools, and platforms.
Privacy & Security: Ensuring customer data privacy, complying with regulations, and implementing security measures.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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GLOBAL CERTIFICATE IN CRM: DESIGN & DIGITAL MARKETING STRATEGIES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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