Global Certificate in CRM: Design & Digital Marketing Strategies

Name: Global Certificate in CRM: Design & Digital Marketing Strategies
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The Global Certificate in CRM: Design & Digital Marketing Strategies is a comprehensive course that equips learners with essential skills for career advancement in Customer Relationship Management (CRM) and digital marketing. This course emphasizes the importance of CRM design and digital marketing strategies in today's data-driven business landscape.

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AboutThisCourse

It provides learners with hands-on experience in CRM design, customer segmentation, automation tools, and digital marketing channels such as email, social media, and mobile marketing. With the increasing demand for CRM professionals who can drive customer engagement and loyalty, this course offers a valuable opportunity for learners to enhance their skills and stand out in the job market. The course covers the latest industry trends, tools, and best practices, enabling learners to create effective CRM and digital marketing strategies that drive business growth and success. By completing this course, learners will gain a competitive edge in their careers, with the skills and knowledge needed to design and implement successful CRM and digital marketing strategies that meet the needs of modern businesses and consumers.

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CourseDetails

• CRM Fundamentals: Understanding customer relationship management, benefits, and key components.
• Customer Segmentation: Techniques for segmenting markets, customer data analysis, and segment-specific strategies.
• Designing CRM Strategies: Identifying customer needs, setting CRM objectives, and aligning CRM strategies with business goals.
• Digital Marketing Foundations: Overview of digital marketing, online channels, and their role in CRM.
• Content Marketing: Developing and implementing content strategies, creating engaging content, and measuring success.
• Social Media Marketing: Leveraging social media platforms, developing social media strategies, and tracking performance.
• Email Marketing: Building email lists, creating effective email campaigns, and analyzing email marketing metrics.
• Optimizing CRM & Digital Marketing: Implementing A/B testing, analyzing marketing data, and using insights to improve CRM & digital marketing strategies.
• CRM & Digital Marketing Technologies: Overview of CRM & digital marketing software, tools, and platforms.
• Privacy & Security: Ensuring customer data privacy, complying with regulations, and implementing security measures.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN CRM: DESIGN & DIGITAL MARKETING STRATEGIES

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London School of International Business (LSIB)

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05 May 2025

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