Global Certificate in CRM: Design & Digital Marketing Strategies
-- ViewingNowThe Global Certificate in CRM: Design & Digital Marketing Strategies is a comprehensive course that equips learners with essential skills for career advancement in Customer Relationship Management (CRM) and digital marketing. This course emphasizes the importance of CRM design and digital marketing strategies in today's data-driven business landscape.
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⢠CRM Fundamentals: Understanding customer relationship management, benefits, and key components.
⢠Customer Segmentation: Techniques for segmenting markets, customer data analysis, and segment-specific strategies.
⢠Designing CRM Strategies: Identifying customer needs, setting CRM objectives, and aligning CRM strategies with business goals.
⢠Digital Marketing Foundations: Overview of digital marketing, online channels, and their role in CRM.
⢠Content Marketing: Developing and implementing content strategies, creating engaging content, and measuring success.
⢠Social Media Marketing: Leveraging social media platforms, developing social media strategies, and tracking performance.
⢠Email Marketing: Building email lists, creating effective email campaigns, and analyzing email marketing metrics.
⢠Optimizing CRM & Digital Marketing: Implementing A/B testing, analyzing marketing data, and using insights to improve CRM & digital marketing strategies.
⢠CRM & Digital Marketing Technologies: Overview of CRM & digital marketing software, tools, and platforms.
⢠Privacy & Security: Ensuring customer data privacy, complying with regulations, and implementing security measures.
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