Global Certificate in CRM: Design & Customer Experience Management

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The Global Certificate in CRM: Design & Customer Experience Management is a comprehensive course that equips learners with essential skills for career advancement in the Customer Relationship Management (CRM) industry. This course emphasizes the importance of CRM and its role in enhancing customer experience, satisfaction, and loyalty.

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About this course

In today's competitive business landscape, there is an increasing demand for professionals who can design and manage effective CRM strategies that drive growth and improve customer engagement. This course covers various topics, including CRM design, implementation, and optimization, customer journey mapping, segmentation, and personalization, and data-driven decision making. By completing this course, learners will gain a deep understanding of CRM principles and best practices, develop critical thinking and problem-solving skills, and be able to apply their knowledge to real-world business scenarios. This certificate course is an excellent opportunity for professionals looking to upskill, reskill, or transition into a CRM-related role, providing them with a competitive edge and setting them up for success in their careers.

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Course Details

CRM Fundamentals: Understanding Customer Relationship Management, Key CRM Concepts, Importance of CRM in Business
Design Thinking for CRM: Human-Centered Design, Design Thinking Process, Designing CRM Solutions with Empathy
Customer Experience (CX) Management: Introduction to CX, CX Strategy, Measuring and Improving CX
Customer Journey Mapping: Mapping Customer Touchpoints, Understanding Customer Pain Points, Optimizing Customer Journey
CRM Personalization: Personalization Techniques, Segmentation Strategies, Personalized Communication Channels
CRM Data & Analytics: Data Collection and Management, Data Analysis, Data-Driven Decision Making
CRM Technology: CRM Software, CRM Integration, Emerging CRM Technologies
CRM Project Management: CRM Implementation, CRM Project Planning, CRM Project Execution
CRM Best Practices: CRM Strategy, CRM Governance, CRM Continuous Improvement

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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GLOBAL CERTIFICATE IN CRM: DESIGN & CUSTOMER EXPERIENCE MANAGEMENT
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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