Global Certificate in CRM: Design & Customer Experience Management

Name: Global Certificate in CRM: Design & Customer Experience Management
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The Global Certificate in CRM: Design & Customer Experience Management is a comprehensive course that equips learners with essential skills for career advancement in the Customer Relationship Management (CRM) industry. This course emphasizes the importance of CRM and its role in enhancing customer experience, satisfaction, and loyalty.

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AboutThisCourse

In today's competitive business landscape, there is an increasing demand for professionals who can design and manage effective CRM strategies that drive growth and improve customer engagement. This course covers various topics, including CRM design, implementation, and optimization, customer journey mapping, segmentation, and personalization, and data-driven decision making. By completing this course, learners will gain a deep understanding of CRM principles and best practices, develop critical thinking and problem-solving skills, and be able to apply their knowledge to real-world business scenarios. This certificate course is an excellent opportunity for professionals looking to upskill, reskill, or transition into a CRM-related role, providing them with a competitive edge and setting them up for success in their careers.

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CourseDetails

• CRM Fundamentals: Understanding Customer Relationship Management, Key CRM Concepts, Importance of CRM in Business
• Design Thinking for CRM: Human-Centered Design, Design Thinking Process, Designing CRM Solutions with Empathy
• Customer Experience (CX) Management: Introduction to CX, CX Strategy, Measuring and Improving CX
• Customer Journey Mapping: Mapping Customer Touchpoints, Understanding Customer Pain Points, Optimizing Customer Journey
• CRM Personalization: Personalization Techniques, Segmentation Strategies, Personalized Communication Channels
• CRM Data & Analytics: Data Collection and Management, Data Analysis, Data-Driven Decision Making
• CRM Technology: CRM Software, CRM Integration, Emerging CRM Technologies
• CRM Project Management: CRM Implementation, CRM Project Planning, CRM Project Execution
• CRM Best Practices: CRM Strategy, CRM Governance, CRM Continuous Improvement

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN CRM: DESIGN & CUSTOMER EXPERIENCE MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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