Global Certificate in Ad Tech and Performance Marketing

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The Global Certificate in Ad Tech and Performance Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving advertising technology industry. This course emphasizes the importance of data-driven decision-making, audience targeting, and optimization techniques, which are critical in performance marketing campaigns.

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About this course

With the increasing demand for Ad Tech professionals, this course offers learners a competitive edge by providing them with the latest industry knowledge and tools. The curriculum covers various topics, including programmatic advertising, real-time bidding, attribution modeling, cross-channel marketing, and analytics. By completing this course, learners will be able to demonstrate their proficiency in Ad Tech and Performance Marketing, making them highly attractive to potential employers in this field. In summary, the Global Certificate in Ad Tech and Performance Marketing course is a must-take for anyone looking to advance their career in advertising technology. It provides learners with the essential skills and knowledge required to succeed in this dynamic and growing industry.

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Course Details

Unit 1: Introduction to Ad Tech and Performance Marketing
Unit 2: Programmatic Advertising: Basics and Best Practices
Unit 3: Ad Fraud Detection and Prevention
Unit 4: Cross-Channel Attribution and Analytics
Unit 5: Mobile Advertising: Strategies and Opportunities
Unit 6: Social Media Advertising: Platforms and Formats
Unit 7: Search Engine Marketing (SEM) and Optimization (SEO)
Unit 8: Video Advertising: Formats and Metrics
Unit 9: Data-Driven Targeting and Personalization
Unit 10: Emerging Trends and Innovations in Ad Tech

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
GLOBAL CERTIFICATE IN AD TECH AND PERFORMANCE MARKETING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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