Global Certificate in Ad Tech and Performance Marketing
-- ViewingNowThe Global Certificate in Ad Tech and Performance Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving advertising technology industry. This course emphasizes the importance of data-driven decision-making, audience targeting, and optimization techniques, which are critical in performance marketing campaigns.
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โข Unit 1: Introduction to Ad Tech and Performance Marketing
โข Unit 2: Programmatic Advertising: Basics and Best Practices
โข Unit 3: Ad Fraud Detection and Prevention
โข Unit 4: Cross-Channel Attribution and Analytics
โข Unit 5: Mobile Advertising: Strategies and Opportunities
โข Unit 6: Social Media Advertising: Platforms and Formats
โข Unit 7: Search Engine Marketing (SEM) and Optimization (SEO)
โข Unit 8: Video Advertising: Formats and Metrics
โข Unit 9: Data-Driven Targeting and Personalization
โข Unit 10: Emerging Trends and Innovations in Ad Tech
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