Global Certificate in Ad Tech and Performance Marketing

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The Global Certificate in Ad Tech and Performance Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving advertising technology industry. This course emphasizes the importance of data-driven decision-making, audience targeting, and optimization techniques, which are critical in performance marketing campaigns.

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AboutThisCourse

With the increasing demand for Ad Tech professionals, this course offers learners a competitive edge by providing them with the latest industry knowledge and tools. The curriculum covers various topics, including programmatic advertising, real-time bidding, attribution modeling, cross-channel marketing, and analytics. By completing this course, learners will be able to demonstrate their proficiency in Ad Tech and Performance Marketing, making them highly attractive to potential employers in this field. In summary, the Global Certificate in Ad Tech and Performance Marketing course is a must-take for anyone looking to advance their career in advertising technology. It provides learners with the essential skills and knowledge required to succeed in this dynamic and growing industry.

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CourseDetails

• Unit 1: Introduction to Ad Tech and Performance Marketing
• Unit 2: Programmatic Advertising: Basics and Best Practices
• Unit 3: Ad Fraud Detection and Prevention
• Unit 4: Cross-Channel Attribution and Analytics
• Unit 5: Mobile Advertising: Strategies and Opportunities
• Unit 6: Social Media Advertising: Platforms and Formats
• Unit 7: Search Engine Marketing (SEM) and Optimization (SEO)
• Unit 8: Video Advertising: Formats and Metrics
• Unit 9: Data-Driven Targeting and Personalization
• Unit 10: Emerging Trends and Innovations in Ad Tech

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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GLOBAL CERTIFICATE IN AD TECH AND PERFORMANCE MARKETING
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London School of International Business (LSIB)
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05 May 2025
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