Advanced Certificate in Mobile App Brand Metrics
-- ViewingNowThe Advanced Certificate in Mobile App Brand Metrics is a comprehensive course designed to equip learners with essential skills in mobile app brand measurement and analytics. In today's digital age, mobile apps have become a critical component of business growth and brand recognition.
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โข Advanced Mobile App Analytics: Understanding the core principles of mobile app analytics and how to use data to make informed decisions for app brand metrics.
โข User Engagement Metrics: Deep diving into user engagement metrics, including session length, screen views, and user retention, to measure app performance and user behavior.
โข Mobile App Conversion Metrics: Analyzing conversion metrics such as app downloads, in-app purchases, and subscriptions to optimize app monetization and user experience.
โข App Store Optimization (ASO) Metrics: Measuring and optimizing app store metrics, including rankings, ratings, and reviews, to increase app visibility and attract more users.
โข Mobile App Marketing Metrics: Tracking and analyzing mobile app marketing metrics, including cost per install (CPI), return on ad spend (ROAS), and customer acquisition cost (CAC), to maximize marketing ROI.
โข User Retention and Churn Analysis: Understanding user retention and churn metrics to measure user loyalty and take action to reduce churn and retain more users.
โข Advanced Mobile App Attribution: Implementing and using advanced mobile app attribution models to accurately measure the effectiveness of marketing campaigns and optimize ad spend.
โข Mobile App Analytics Tools: Exploring and comparing various mobile app analytics tools, including Google Analytics, Firebase, and AppsFlyer, to choose the right tool for specific business needs.
โข Mobile App Data Visualization: Visualizing mobile app data using charts, graphs, and dashboards to communicate insights effectively and make data-driven decisions.
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